As promised, Toyota recently revealed its entire family of Prius vehicles at the North American International Auto Show. Besides the latest generation Prius and Prius Plug-in Hybrid, Toyota also revealed the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle.
The Prius v fits the lifestyle of young, active families that need a bit more room in their vehicles – 50 percent more room in fact than the current Prius.
“This is no ordinary family. It’s a modern family with a Prius for everyone,” said Bob Carter, Toyota Division group vice president and general manager in a recent press release. “The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well. They will all share common Prius attributes but will be unique, with a special appeal to different buyers.”
The “c” in the Prius c Concept vehicle stands for city – what the car is designed for. The Prius c is directed at city-living singles and young professionals who want the environmentally friendly hybrid at a more entry-level price point and size that fits their needs. Now there is a Prius for every stage of your life.
Posted by toyota on Jan 21 2011 in Toyota News