New Prius Family of Vehicles Revealed at Last

As promised, Toyota recently revealed its entire family of Prius vehicles at the North American International Auto Show.  Besides the latest generation Prius and Prius Plug-in Hybrid, Toyota also revealed the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle.

The Prius v fits the lifestyle of young, active families that need a bit more room in their vehicles – 50 percent more room in fact than the current Prius.

“This is no ordinary family.  It’s a modern family with a Prius for everyone,” said Bob Carter, Toyota Division group vice president and general manager in a recent press release.  “The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well.  They will all share common Prius attributes but will be unique, with a special appeal to different buyers.”

The “c” in the Prius c Concept vehicle stands for city – what the car is designed for. The Prius c is directed at city-living singles and young professionals who want the environmentally friendly hybrid at a more entry-level price point and size that fits their needs. Now there is a Prius for every stage of your life.

Posted by toyota on Jan 21 2011 in Toyota News

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